Deal Wire
Deal Wire
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<b>CONFIRMED: Programs adding "coupon traffic" as a separate commission tier</b>

<b>CONFIRMED: Programs adding "coupon traffic" as a separate commission tier</b>
Sources confirm more advertisers are splitting their affiliate terms — content/review traffic at full rate, "coupon & deal" traffic at a reduced rate or commission-on-incrementality only — explicitly categorizing deal sites as lower-value last-click.

<b>Why it matters:</b> The same conversion now pays you less purely because you're tagged a coupon site. Operators are fighting the classification — adding genuine review and comparison content so they qualify for the content tier, not the discounted coupon bucket.

Tiered terms confirmed at several programs. Developing...
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