<b>Carousels regained the lead: median 1.9x the reach of single images, vs Reels at 2.4x (n=910 posts)</b>
Reach multiple vs single-image baseline:
— Single image: █ 1.0x
— Carousel: ███ 1.9x
— Reel: ████ 2.4x
The overlooked metric: carousels get a second-chance impression. Users who scroll past frame 1 can be re-served frame 2 in feed, doubling impression opportunities per asset.
So what: the Reels-only strategy leaves measurable reach on the table. A 2-format mix (Reels for new audience, carousels for retention/saves) outperforms either format alone in blended 30-day reach.
Reach Lab Reports
@ReachLabReports
<b>Carousels regained the lead: median 1.9x the reach of single images, vs Reels at 2.4x (n=910 posts)</b>
Этот пост опубликован в Telegram-канале Reach Lab Reports. Подписаться можно по ссылке: @ReachLabReports.