<b>Story completion rate drops ~7 points per added frame after frame 3 (n=620 story sequences)</b>

<b>Story completion rate drops ~7 points per added frame after frame 3 (n=620 story sequences)</b>

Viewers reaching the final frame:

— 3 frames: ████████ 78%
— 5 frames: ██████ 61%
— 8 frames: ████ 44%
— 12 frames: ██ 29%

The tap-forward rate spikes hardest between frames 4 and 5 — that's where casual viewers self-select out.

So what: front-load your call-to-action or link into frames 1-3. By frame 8 you've lost more than half your starting audience, so a swipe-up there reaches a tired sample, not your real one.