<b>Reading CPM and CPC without fear</b>

<b>Reading CPM and CPC without fear</b>

Two numbers scare beginners. Let's defang them.

CPM = cost per 1,000 times your ad is shown. CPC = cost per click on it.

Here's what they actually tell you. CPM is mostly about your <i>audience and competition</i> — broad and cheap, or narrow and pricey. CPC is mostly about your <i>creative</i> — a thumb-stopping hook earns clicks, so each one costs less.

So when CPC is high, don't widen your audience first. Look at the video. When CPM is sky-high, the targeting is squeezed.

A rough US feel: CPM often lands around 5 to 12 dollars, but yours will differ — that's fine, treat your own first week as the baseline.

Try this: write down today's CPM and CPC. Tomorrow, compare. Movement, not the absolute number, is the real signal. You've got this.