<b>Exact-match internal anchors aren't risky — they're underused. Vary them less.</b>
Unpopular opinion: the over-optimization panic applies to <i>external</i> backlinks. Internally, you control the whole graph, and Google knows it. You're allowed to tell it plainly what a page is about.
People water down internal anchors into "click here" and "read more" out of misplaced fear, throwing away the single clearest relevance signal they fully own.
Use the target keyword as the internal anchor. Repeatedly. It's not a penalty risk — it's the whole point.
Anyone actually seen an internal exact-match anchor penalty? Show me the case study.
Link Equity Heat
@LinkEquityHeat
<b>Exact-match internal anchors aren't risky — they're underused. Vary them less.</b>
Этот пост опубликован в Telegram-канале Link Equity Heat. Подписаться можно по ссылке: @LinkEquityHeat.