<b>The Re-Engagement Trigger Map</b>

<b>The Re-Engagement Trigger Map</b>
Stop sending the same "we miss you" message to everyone. Different drop-off points need different triggers. Map them once, reuse forever.

The trigger → action table:

☐ Joined, never posted (7 days) → a one-tap question, not a welcome
☐ Posted once, then silent (14 days) → reply to their old post, restart the thread
☐ Was active, now fading (replies down 50%) → invite to a small private discussion
☐ Hit a milestone, then vanished → ask them to mentor a newcomer

Each row pairs a measurable trigger with one specific action. No generic broadcasts.

The insight: fading regulars are worth 10x cold newcomers. Spend your re-engagement effort top-down, on people who already proved they'll show up.

Save this for your next launch.