<b>Moved the testimonial 200px up. +9%.</b>

<b>Moved the testimonial 200px up. +9%.</b>

This week's micro-test. Same testimonial, same words, same page. Only changed where it sat.

Control: review block below the fold, under the features.
Variant: same block directly under the hero CTA.

Variant won by 9% on signups. The proof needed to be at the moment of doubt, not after they'd already scrolled past it.

Nobody scrolls to get reassured. They bounce.

— Test placement before you test copy
— Put proof next to the decision, not in a "trust" section nobody reaches

Go grab your best testimonial and shove it under your main CTA. Same words. Report back.