07 July 2026
Cut my form from 7 fields to 3. Conversions dropped. Everyone says fewer fields win. So I ripped a lead form from 7 to 3 last week. Felt smart. Leads up 31%. Sales team furious. Lead quality tanked. C…
07 July 2026
I ran a test that mathematically couldn't win. Landing page, 600 visitors/week, 2% conversion. I tested a new headline. Day 11, no significance. Day 20, still nothing. I kept waiting like an idiot. Th…
06 July 2026
Tested 4 CTA verbs. The boring one won. Tuesday I A/B/C/D'd a SaaS trial button. — "Get Started" — "Start Free Trial" — "Try It Free" — "Start Building" Gut call said "Start Building" (specific, actio…
05 July 2026
My winning variant died on day 9. Here's why. New nav menu. First week: clicks up 22%. I called it. Marked it shipped. Day 9 it flattened. Day 14 it was below control. Novelty effect. Regulars clicked…
04 July 2026
I shipped a winner. The split was lying to me. Day 4 of a checkout test. Variant B up 18%. I almost popped the champagne. Then I checked the traffic split. Supposed to be 50/50. Was 54/46. That's a sa…
03 July 2026
I watched 10 session replays before building a single variant Used to brainstorm test ideas from my gut at 11pm. Hit rate was rough — maybe 1 in 5 won. New process: before I build any variant, I watch…