<b>Today: frequency capping, explained like a polite guest</b>

<b>Today: frequency capping, explained like a polite guest</b>

Frequency capping means limiting how many times one person sees your ad. A cap of "1 per 24 hours" means each subscriber gets your message once a day, max.

Why this matters: send the same push five times and you become the annoying guest who won't leave. People mute you, and a muted subscriber is gone for good.

A gentle starting rule:
— 1 impression per person per day for a new campaign.
— Maybe 2 if the offer is genuinely time-limited.

More than that early on usually just burns goodwill.

There's also a hidden benefit: a low cap spreads your budget across more different people, which gives you a wider, fairer test of your offer.

Try this: find the "frequency cap" setting in your network and set it to 1/24h before your next launch.

Restraint is a skill. You're building it.