The platform-split checklist:
— Run your 10 target queries in Google AIO, Perplexity, AND ChatGPT search
— Log who gets cited in each — the lists barely overlap
— Perplexity rewards fresh, dense, source-heavy pages; AIO leans on existing rankings
— ChatGPT leans on training-era authority + named brand recognition
— Optimize per platform, not for a mythical average
One strategy for three engines is one strategy for none. "AI search" is a category, not a target. Fight me.
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Optimizing for "AI search" as one thing is amateur hour. They cite differently.
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