"A background video makes the page feel premium." [MOSTLY MYTH]
It spread because agency portfolios are full of them and they demo beautifully on a 27-inch screen with fiber.
The boring truth: autoplay video pushes your largest paint past 4 seconds on mid-range phones, and most visitors mute or scroll before the loop completes. You're paying load time for motion nobody decoded into meaning.
What to do instead: a single sharp static image that shows the product in use, plus a headline that states the outcome. If you must have motion, use a short looping clip under the fold, lazy-loaded, where it can't tax first render. Modern is fast, not cinematic.
Above The Fold Heresy
@AboveTheFoldHeresy
"Do I need a hero video to look modern?"
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