The new dogma: prompt it, ship it, the machine knows persuasion.
Why it spread: it's fast and free, and "good enough" is hard to disprove without testing.
The truth: generated landing copy defaults to the average of all landing copy — generic benefit-speak, hedge words, the exact clichés your visitors have learned to skim past. It pattern-matches to "marketing," which is precisely the register skeptical buyers ignore. The blandness is the bug.
What the advice skipped: the copy that converts has specific, true details only you know — your actual numbers, your real objection, your customer's exact words. Use the machine for drafts and structure. The conviction has to come from facts it can't invent.
Above The Fold Heresy
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"Generated copy converts as well as written copy." [MOSTLY MYTH]
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