PLAYBOOK: Consolidating thin coupon pages into a hub that ranks
Confirmed tactic from sites that recovered from a thin-content slump. The merge sequence, in order:
— Inventory every URL for one merchant — store page, individual-code pages, expired-deal pages
— Pick the strongest URL by backlinks + historical clicks as the canonical hub
— 301 the weak pages into it; consolidate their codes into one verified table on the hub
— Update internal links and your sitemap the same day — don't let Google find orphaned 301s for weeks
— Keep the merge log so when traffic moves you know which redirect carried it
Why it matters: five thin pages each ranking on page 3 lose to one consolidated hub on page 1. Concentration beats sprawl.
Deal Wire
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PLAYBOOK: Consolidating thin coupon pages into a hub that ranks
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