PLAYBOOK: Making your deal site FTC-bulletproof in one pass

PLAYBOOK: Making your deal site FTC-bulletproof in one pass
We're told enforcement chatter is rising around coupon sites specifically. The compliance sweep operators run before it becomes a problem:
— Disclosure above the fold on every monetized page, not buried in the footer — 'clear and conspicuous' is the standard
— Label any 'best deal' rankings that are commission-weighted; undisclosed pay-to-rank is the exposure
— Audit every 'verified today' or 'works' badge — if you can't prove the verification, the claim is the risk
— Date-stamp code verification so 'currently valid' claims are defensible
Why it matters: the legal risk on deal sites isn't the codes, it's unsubstantiated 'best/verified/works' claims on monetized links. Fix the claims, not just the disclosure.