Brand-deal negotiation checklist (run before every call) Negotiation is preparation, not charisma. Fill this out first. Know your three numbers: — Anchor (rate card list) — Target (where a good deal l…
Build a creator rate card that survives negotiation A rate card isn't your price. It's your opening anchor with documented floors. Build it once, reuse per deal. Step 1: Define the base unit Price the…
The 3-Tier Outreach SOP (stop blasting the same email) Segment before you send. Owner: you, every Monday. Phase 1: Score the list — Tier A: did >2% engagement on a comparable product post in 90 days —…
Affiliate fraud guardrails for creator programs Creator affiliate isn't immune to junk traffic and self-dealing. Build guardrails into payout so bad conversions don't drain margin silently. The pre-pa…
A seasonal-campaign runbook you reuse every peak Q4, back-to-school, summer — peaks repeat, so the prep should be a runbook, not a scramble. Build it once, version it each year. Phase 1: Lock creators…
The 30-minute weekly creator-ops review Without a fixed review ritual, problems surface only when revenue drops. Run the same agenda every week so issues get caught early. Time-box it to 30 minutes. F…
