Setting your floor too high is like pricing your store out of customers A floor price is the minimum you'll accept for an ad slot. Below it, the bid is rejected. Why it matters: a high floor protects …
A longer timeout earns more... until it doesn't Timeout is how long your page waits for bids before giving up (say 1000 milliseconds, one second). Why it matters: more wait means more bidders answer, …
Why an ad sometimes shows a price from 30 seconds ago Some setups save the last bid and reuse it for the next ad slot. That's "bid caching" (storing a bid to spend later). Why it matters: it can boost…
The price your ad sells for isn't the bid that won In most header bidding auctions the winner pays slightly more than the second-highest bid, not their own bid. That's a "second-price auction." Why it…
The hidden tug-of-war: speed vs. revenue Every header bidding setup balances two things that pull against each other: a fast page (good for visitors and Google) and a long-enough auction (good for bid…
See your own auction with one URL trick If your site runs Prebid, you can watch a real auction happen by adding ?pbjs_debug=true to your page URL and opening the browser console. Why it matters: inste…