62% of in-window orders land in the first 90 minutes The 24-hour cookie sounds generous, but order timing is front-loaded. Modeling timestamps from order vs click data: — 0-90 min: ▇▇▇▇▇▇ 62% — 90 min…
A 9% category beat a 3% category on commission rate but lost on EPC EPC (earnings per 100 clicks) folds rate, price, and conversion into one number. Comparing rate alone misleads. — Category A: 3% rat…
23% of qualified earnings came from items the visitor never clicked The Associates 24-hour cookie pays you on the entire cart, not just the linked product. Pull your Bounty/Items report and split dire…
1 tracking ID per page-type Most affiliates run a single tracking ID and fly blind. Amazon gives you up to 100 free tracking IDs — each one is a separate revenue ledger in the report. Segment by ID, t…
20/80 inverted Click distribution and revenue distribution rarely line up. On most accounts, the top 20% of products by clicks are not the top 20% by earnings. Click share vs fee share, n=2,900 orders…
$25-$75 There's a price band where conversion × order value × return rate optimizes. Below it, EPC is thin; above it, conversion collapses on deliberation. Realized EPC by linked price band (n=5,200 o…