CPA vs RevShare crosses over at month 4-7, not at a single point The usual framing — "CPA pays now, RevShare pays later" — hides where the lines actually cross. Model, illustrative but standard across…
Reported player LTV is inflated 30-50% by survivorship bias LTV (lifetime value — total NGR a player generates before they stop depositing) is almost always quoted on the wrong denominator. The common…
Negative carryover quietly eats 18-25% of RevShare value Most RevShare deals carry a clause buried in the terms: if a player's monthly net gaming revenue (NGR — gross bets minus payouts minus bonuses …
Casino NGR margin holds at ~3-5% of stakes; sportsbook swings 0-12% The structural margin difference between verticals determines how predictable your RevShare is. Casino hold (NGR ÷ total stakes) is …
Attribution-window length swings paid-channel ROI by ~18% The attribution window (how long after a click an FTD still credits you) is a silent term that moves real money. Many affiliates never check i…
Splitting traffic across 4 operators cuts monthly earnings volatility ~50% Single-operator RevShare is a concentrated bet on one book's variance, one carryover policy, and one payment reliability. Div…