The payback period nobody models: how long a SaaS partner channel takes to break even Partner channels are framed as low-cost growth, yet the unit economics resemble a sales hire more than a marketing…
Lead volume and lead quality are negatively correlated in most partner programs — by design A recurring finding across partner-economy surveys: when programs pay per lead or per MQL, lead volume rises…
Why a 90-day attribution window quietly underpays B2B partners B2B sales cycles routinely outrun the cookie. Per multiple enterprise-software benchmarks, median sales-cycle length for deals above $25k…
Clawback clauses: how recovery terms reshape partner behavior Most partner contracts include clawback provisions — recovering commission if a customer churns or refunds within a window. Clawbacks are …
Why partner-sourced win rates are confounded — and what to control for A seductive but flawed analysis: compare win rates of partner-sourced versus direct-sourced deals, declare the higher one 'better…
Cloud marketplaces vs. direct affiliate links: a structural comparison B2B affiliates increasingly choose between driving deals through a vendor's direct program and routing them through cloud marketp…