<b>20/80 inverted</b>

<b>20/80 inverted</b>

Click distribution and revenue distribution rarely line up. On most accounts, the top 20% of products by clicks are <i>not</i> the top 20% by earnings.

Click share vs fee share, n=2,900 orders:
— Top-clicked SKU (a cheap accessory): 22% of clicks, 6% of fees.
— A mid-clicked high-ticket item: 4% of clicks, 19% of fees.

The popular link is a doorway; the cookie credits the cart behind it.

So what: rank products by fee contribution, not click count. The link you'd cut for low clicks may be carrying your revenue through whole-cart attribution.