<b>Getting cited in an AI Overview is not a win. It's a thank-you card.</b>

<b>Getting cited in an AI Overview is not a win. It's a thank-you card.</b>
You show up as a tiny source link, the user gets their answer, and your CTR on that citation is rounding-error territory — often under 1%. You're not in the funnel, you're in the footnotes.
<b>A citation you can't convert is brand awareness you paid for with a crawl.</b>
Stop celebrating screenshots of your domain in an Overview and start asking what it actually moved. Prove me wrong.