Myth: You can't control your sitelinks at all

Myth: You can't control your sitelinks at all

Today's lesson: a sitelink — those extra little links shown under your main result — feels random. The popular advice says "just wait, Google decides everything." That's only half true.

Think of sitelinks like a shop's window display. You can't force which products go in the window, but you can make sure your shelves are tidy so the right ones get picked.

Here's the correction. You can't add sitelinks by hand, but you can shape which pages qualify:

1. Give every important page a short, clear title — Google often uses it as the sitelink label.
2. Build clean internal links to those pages, so Google sees they matter.
3. Remove or hide thin, duplicate pages that crowd out the good ones.

So "you can't touch sitelinks" is wrong. You can't pick them, but you absolutely influence them.

Try this: search your own brand name and write down the 6 sitelinks you see. Are they your best pages? 🎓