Get into the local map pack

Get into the local map pack

Today's lesson: the local pack — the box with a map and three nearby businesses near the top of search — is how local customers find you. A few basics get you in the running.

Picture three shops pinned on a map, and you want one of those pins.

Your checklist:
1. Create and fully fill out a Google Business Profile — the free business listing Google offers.
2. Make your name, address, and phone number identical everywhere they appear online.
3. Pick the most exact business category, and gather a steady trickle of honest customer reviews.

Google ranks the pack on relevance, distance, and trust. Matching details and real reviews push all three.

Try this: search your three online listings and check the phone number matches on all of them. 🎓