"How many follow-ups before I give up?"
Everyone says five to seven touches, that's where the money is. Myth.
That number comes from B2B sales decks selling you sequence software. A creator who ignored three relevant, well-targeted messages isn't on the fence — they've decided. Touch four through seven just train them to associate your name with annoyance. It's not a persistence problem, it's a fit problem.
Two follow-ups, spaced a week apart, then move on. If two good messages can't earn a reply, a sixth won't either.
Cold DM Confidential
@ColdDMConfidential
"How many follow-ups before I give up?"
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