AI-written "personalization" is just slop at scale

AI-written "personalization" is just slop at scale

Everyone says "use AI to personalize every message and you keep the human touch while scaling." Myth. The model produces the median compliment — smooth, plausible, and identical in shape to the thousand other AI openers hitting that inbox. Creators have learned the cadence: the tidy three-sentence praise, the em-dash, the "I couldn't help but notice." It's not personalization, it's homogenization. The thing AI is worst at — a weird, specific, true observation — is the only thing that earns a reply. Write that part yourself.