Myth: niching down shrinks your reach ceiling

Myth: niching down shrinks your reach ceiling
Narrow niches show higher reach rate, not lower. n=470 accounts tagged by topic breadth, 30-day window.

— Broad/general accounts: median reach 12.1%, follow-rate 1.1%
— Mid-niche: 16.8%, 1.9%
— Tight single-niche: 22.4%, 2.8%

Tight relevance raises both completion and save signals, which lift distribution. So what: 'go broad for bigger audience' inverts the data. Niche accounts reach a higher share of a more convertible audience. Breadth lowers the ceiling.