Myth: max out 30 hashtags for maximum reach
Reach peaks low and decays with tag count. n=400 small accounts (sub-25k), 4-week window.
— 3-5 tags: ██████ median reach 19.4%
— 10-15 tags: ████ 16.1%
— 30 tags: ███ 14.7%
Beyond ~5 tags, each added tag broadens relevance and dilutes the topical signal. The 30-tag posts also showed +12% 'not interested' rate. So what: 3-5 tightly relevant tags beat 30 broad ones at every percentile. More tags is a relevance tax.
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Myth: max out 30 hashtags for maximum reach
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