PLAYBOOK: Pivot your account's niche without nuking reach

PLAYBOOK: Pivot your account's niche without nuking reach
A hard topic switch confuses the relevance model that built your distribution. Transition gradually:
— Map your current topic-affinity: what do your top posts share?
— Introduce the new topic as 10-20% of posts for two weeks, watch if it underperforms (relevance mismatch)
— Bridge with posts connecting old and new topics so the model relearns your category
— Expect a reach dip during the relearn window — that's the model re-clustering you, not a penalty
— Once new-topic posts match your baseline, ramp to majority
Confirmed: distribution leans on topical relevance to your audience and history. Rumored: exact relearn duration. A gradual pivot lets the system re-cluster you instead of treating the shift as off-topic.