PLAYBOOK: Test whether a new feature actually helps your reach

PLAYBOOK: Test whether a new feature actually helps your reach
New features get a temporary distribution nudge — don't confuse the nudge with the feature's real value:
— Establish a 7-day baseline on your normal format first
— Post the new format 3-5 times across different days/times
— Compare impressions/follower, not raw impressions (a viral fluke skews raw)
— Watch week 2-3: the launch boost fades, so judge the format on its settled number
— Keep one variable changed at a time — new format AND new posting time tells you nothing
Confirmed: platforms commonly boost adoption of newly shipped features early. Rumored: exact boost duration. Judge a feature on its week-3 baseline, after the novelty distribution wears off.