Sortable columns feel like a natural upgrade. The data on whether visitors use them is mixed.
What usually happens:
— a small share of visitors sort, usually by price;
— filters get used mostly on tables with more than fifteen rows;
— every interactive control adds a chance for the table to break on some device.
When sorting earns its place:
— large, data-heavy comparisons where the visitor's priority genuinely differs (price-sensitive vs. feature-hungry);
— pages where the visitor comes back, as on a deals directory.
When it does not:
— tables with five rows. Your editorial order should already be the best order;
— when the sort changes the position of the highlighted row and breaks the layout.
If you add sorting, keep the default order editorial, make the sorted state obvious, and give a "reset" control. If you add filters, show the count of matching rows so the visitor never lands on an empty table.
Simplest option that often wins: two preset views, "Best overall" and "Cheapest first", as buttons above the table.
Conversion Table Desk
@ConversionTableDesk
Sorting and filtering: engagement feature or complexity tax?
Этот пост опубликован в Telegram-канале Conversion Table Desk. Подписаться можно по ссылке: @ConversionTableDesk.