Conversion Table Desk
Conversion Table Desk
@ConversionTableDesk

Comparison table vs. carousel: the format nobody should pick by default

Carousels look modern. They also hide most of your offers behind a click that most visitors never make.

When a carousel loses:
— comparison by definition means seeing options at once. A carousel shows one, maybe three;
— the second slide typically gets a small fraction of the first slide's attention;
— swipe gestures on desktop are unnatural, and arrows are small targets.

When a carousel can work:
— visually driven products where a large image sells more than a spec row;
— mobile pages with two or three offers, where each card fills the screen;
— as a secondary element below a table, showcasing "also considered" options.

A hybrid that tests well: a table with a thumbnail column. Visitors get the visual cue without losing the comparison.

Before you build a carousel, ask what the visitor is supposed to do with it. If the answer is "compare", build a table. If the answer is "browse", a carousel is defensible. Most affiliate pages want the first.
Этот пост опубликован в Telegram-канале Conversion Table Desk. Подписаться можно по ссылке: @ConversionTableDesk.
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