<b>"Exclusive offer" is usually code for "we couldn't get the direct."</b>
Real exclusivity means the network sits one hop from the advertiser with a signed carve-out. Most "exclusives" are just an offer nobody else bothered scraping yet, three brokers deep, with a cap that vanishes the second you find the angle. The tell: ask who the direct advertiser is. If your manager dodges, the exclusivity is the offer's only selling point.
When did an "exclusive" ever survive you scaling it?
Agree or fight me 👇
Verdict Desk
@VerdictDesk
<b>"Exclusive offer" is usually code for "we couldn't get the direct."</b>
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