<b>The scariest line in any network's terms is 'we may modify rates at any time.'</b>

<b>The scariest line in any network's terms is 'we may modify rates at any time.'</b>

Everyone obsesses over the payout number and skips the clause that lets them halve it retroactively after you've spent the budget. Your entire campaign economics sit on top of a sentence they can rewrite on a Tuesday. That clause is the actual offer — the rate is just today's mood.

Negotiate notice periods on rate changes, or you don't have a deal, you have a suggestion.

Agree or fight me 👇