Myth: zooms, shakes, and effects on every cut keep viewers hooked

Myth: zooms, shakes, and effects on every cut keep viewers hooked
The 'MrBeast pacing' cargo cult. I tested a clean cut version against an effect-on-every-line version of the same script. The over-edited one had LOWER retention — viewers fatigued by second 20. Effects help transitions, not every word.

Tools and restraint
— CapCut: tons of effects, use 2-3 max
— Submagic: auto-zooms, turn density down
— Descript: minimal by default, good discipline

Pros: occasional zoom emphasizes a key beat.
Cons: constant motion causes swipe-away fatigue.

Price: CapCut free.
Best for: emphasis on 2-3 key moments only.
Verdict: effects are seasoning, not the meal. Use sparingly. Skip the every-cut zoom on talking content.