Should I pick offers with the most creatives available?
Q: An offer comes with 50 banners and landers. That's a sign the advertiser is serious, right?
A: Not really — a big asset library is often old assets that haven't been pruned. Quantity tells you nothing about whether any of them currently convert. Plenty of advertisers dump every creative they've ever made into the offer and never remove the dead ones.
What actually matters: are the top creatives recent, and will the advertiser tell you which are performing? One fresh, proven lander beats fifty stale banners. Ask for current top performers, not a count.
Short version: judge creatives by freshness and proven performance, not by how many there are.
More Qs? Drop them.
Offer Clinic
@OfferClinic
Should I pick offers with the most creatives available?
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