Should I run lots of offers to spread my risk?

Should I run lots of offers to spread my risk?

Q: Running 10 offers at once means if one dies I'm covered. Smart diversification, right?

A: It feels safe but it's usually self-sabotage. With your traffic split 10 ways, no single offer gathers enough conversions to reach statistical significance. You end up with ten 'maybe' results and zero clear winners — and you can't optimize what you can't read.

Focus your volume on 1-3 offers until you have real data, kill the loser, scale the winner, then add the next test. Diversify across proven winners, not across unproven guesses.

Short version: too many offers starves your data. Concentrate to learn, then expand.

More Qs? Drop them.