Are seasonal offers too risky to bother with?
Q: Seasonal offers only work a few weeks a year, so they're not worth the setup. Agree?
A: Not at all — seasonal offers are often where the easy money sits, because they have a deadline. During peak season (tax, Black Friday, back-to-school, Valentine's) buyer intent spikes and conversion rates jump well above what the same vertical does off-season. The window is short, but the EPC is fat.
The smart play is a calendar: prep creatives and approvals weeks ahead, ride the spike, pause cleanly, and roll into the next season. Treat them as scheduled sprints, not unreliable offers.
Short version: seasonal offers trade duration for intensity — plan around the spike.
More Qs? Drop them.
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Are seasonal offers too risky to bother with?
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