The 15-minute weekly account audit: 6 numbers in order

The 15-minute weekly account audit: 6 numbers in order

The Monday checklist so problems surface before they compound.
— 1: blended ROAS vs target — the only number that pays rent.
— 2: CPM week-over-week — auction temperature.
— 3: frequency on top spenders — fatigue early-warning.
— 4: CTR trend — creative health. CTR = clicks / impressions.
— 5: CVR trend — offer/landing health.
— 6: spend distribution — is 80% of budget on your best 20%?

Audit-cadence basis, 40 accounts: weekly-auditing buyers hold ROAS within 10% of target 71% of weeks / monthly-auditors 48% / never-auditors 29%.

Read: you don't need dashboards all day. Six numbers, once a week, in this order catches 90% of drift before it's expensive.