Build a creator rate card that survives negotiation

Build a creator rate card that survives negotiation

A rate card isn't your price. It's your opening anchor with documented floors. Build it once, reuse per deal.

Step 1: Define the base unit
Price the smallest thing you sell: 1 integrated mention, 1 dedicated video, 1 story frame. Everything else is a multiple.

Step 2: Set three columns
— List price (anchor)
— Floor (walk-away)
— Bundle (where you want them to land)

Step 3: Add modifiers as rules
— Usage/whitelisting: +30% if they run it as a paid ad
— Exclusivity in-category: +25%, time-boxed to 30 days
— Rush (