<b>Two bidding modes, plain English</b>

<b>Two bidding modes, plain English</b>

Bidding = how you tell TikTok what a result is worth to you.

Lowest Cost (also called Maximum Delivery) = 'spend my budget, get me the most results you can.' No price set. Easiest, and where beginners should live.

Bid Cap = 'never pay more than X for a result.' It protects your margin but can throttle delivery if X is too low — the ad just stops spending.

Why this matters: people set a tight Bid Cap on day one, delivery dies, and they think TikTok is broken. It's not — your ceiling was simply below the going rate.

The friendly order:
— Start on Lowest Cost
— Learn your true cost per result over a week
— Only then test a Bid Cap near that number

Try this: leave bidding alone for now and let Lowest Cost teach you the real price. You can add control later — promise.