<b>Campaign naming convention — the 7-field skeleton</b>

<b>Campaign naming convention — the 7-field skeleton</b>

Save this. A name you can't parse in a pivot table is a name you'll rename mid-scale and break reporting.

Format, pipe-delimited, no spaces:
<code>GEO|VERTICAL|SOURCE|OFFER|LP|ANGLE|DATE</code>

Example:
<code>US|nutra|fb|offer4412|lp-quiz|fear|0613</code>

Rules that keep it queryable:
— Lowercase everything except GEO (US, DE, BR). GEO uppercase makes it scannable in a wall of rows.
— Fixed-length codes per field. <code>fb</code> not facebook, <code>gads</code> not google. Decide the dictionary once, write it down.
— Never put payout or budget in the name. Those change; the name shouldn't.
— Angle is one word: fear, greed, curiosity, proof. You'll group by it later to find your winning angle across offers.
— Date is launch date MMDD, not edit date. It anchors the campaign in time for cohort analysis.

The payoff: <code>filter SOURCE=fb AND ANGLE=fear</code> across 300 campaigns becomes one regex. Inconsistent names make that impossible.

Run this before every launch.