<b>Median completion uplift per removed form field is ~3-4%, but it's not linear.</b>

<b>Median completion uplift per removed form field is ~3-4%, but it's not linear.</b>
The first cut (often a redundant phone or company field) buys the most. By field 6→5 you're scraping. Diminishing returns set in fast.

— Optional fields still cost ~half a required field in friction — people read them.
— Replacing two fields with smart defaults often beats deleting one.

11→10 fields ▮▮ vs 5→4 fields ▮▮▮▮▮.

Read the number, not the story. [n varies · pooled checkout flows]