<b>Postback QA — 6-point pre-launch checklist</b>

<b>Postback QA — 6-point pre-launch checklist</b>

Run this before you trust a single conversion. A silent postback failure looks identical to dead traffic.

— Fire a test conversion from the network's postback tester. Confirm it lands in your tracker's conversions log within 60 seconds, not just "200 OK".
— Verify the click ID token matches. Network sends <code>{clickid}</code>, your tracker reads <code>subid</code> or <code>cid</code> — one wrong token name = 100% loss with zero error.
— Check payout passes dynamically. Hardcode nothing. Send a $3.50 test, confirm $3.50 lands, not your default payout.
— Confirm the event type maps. <code>status=approved</code> vs <code>status=1</code> — if your tracker expects "sale" and gets "1", it drops the row.
— Test a duplicate postback. Fire the same click ID twice. Tracker must dedupe, not double-count revenue.
— Whitelist the network's postback IP if your firewall filters. A blocked IP returns 403 the network never tells you about.

Log the test conversion ID and screenshot it. That's your proof the pipe is open.

Run this before every launch.