<b>Lazy-loading ads is quietly eating your RPM</b>
Found this debugging a slow site — my dev lazy-loaded EVERY ad including the one above the fold. Sounds smart for speed. It's not.
Ads that load after scroll get measured as low-viewability, Google pays less per impression on garbage viewability.
— pulled lazy-load off the top 2 units
— kept it on the 4th unit down and footer
— viewability went 61% to 78%, RPM +14%
Lazy-load only what's genuinely below the first scroll. Steal it.
AdSense Trenches
@AdSenseTrenches
<b>Lazy-loading ads is quietly eating your RPM</b>
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