<b>Stop optimizing page RPM, optimize session RPM</b>
This reframes everything. Page RPM tells you what one pageview earns. Session RPM tells you what one VISITOR earns — and that's the real number.
A heavy vignette setup lifted page RPM but cut pages/session, so session RPM dropped. A lighter setup earned less per page but visitors viewed more pages → more total.
— track earnings ÷ sessions, not ÷ pageviews
— a happier reader who views 3 pages beats an annoyed one who views 1
Optimize the human, not the impression. Steal it.
AdSense Trenches
@AdSenseTrenches
<b>Stop optimizing page RPM, optimize session RPM</b>
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