<b>The anchor ad nobody turns on</b>

<b>The anchor ad nobody turns on</b>
Ok so everyone runs auto ads and forgets the sticky bottom anchor is a separate toggle inside auto ads. Turned it ON for mobile only on one content site, left desktop alone.
— mobile RPM went from $4.10 to $5.30 in 9 days
— bounce barely moved, like +0.4%
— zero policy noise, it's first-party Google placement
It's basically free inventory you already approved. Most people skip it because the default preview looks ugly on desktop. Test it on one page first.