Schema Wire
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The de-dupe pass for pages running three conflicting schema blocks

The de-dupe pass for pages running three conflicting schema blocks

We keep finding pages shipping the same entity in JSON-LD, microdata, AND a plugin's leftover RDFa — all slightly different. Google picks one and may distrust all of them. Run this consolidation pass:

— Dump every structured-data block the Rich Results Test detects on one URL
— Identify which blocks describe the SAME entity (same @type, same subject)
— Pick ONE format — JSON-LD — and one source of truth (theme vs plugin vs CMS)
— Disable the redundant emitters at the source, don't just hide them with CSS
— Re-test and confirm exactly one block per entity remains

What it means for you: conflicting prices or ratings across blocks is a direct path to a manual structured-data penalty. Watch this — Google's spam team has been explicit that contradictory markup reads as manipulation, intent aside.
Этот пост опубликован в Telegram-канале Schema Wire. Подписаться можно по ссылке: @SchemaWire.
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