<b>iGaming player LTV is 71% back-loaded past the first deposit window</b>
LTV cohort = revenue from a group of players grouped by signup month.
— Day 0-7 share of 180-day LTV: 29% ▏▏▏
— Day 8-30: 22% ▏▏▏
— Day 31-90: 28% ▏▏▏
— Day 91-180: 21% ▏▏▏
Most value arrives after the CPA-versus-revshare decision is already locked. Networks paying flat CPA capture none of that tail; the affiliate carrying revshare keeps ~71% that lands later. n=14k FTD cohorts. FTD = first-time depositor.
Read: on retention-heavy geos, hybrid (CPA + revshare) beats pure CPA once a player survives day 30.
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<b>iGaming player LTV is 71% back-loaded past the first deposit window</b>
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