<b>Pop CPM spread across verticals is 11x at the same geo tier</b>
CPM = cost (or revenue) per thousand impressions.
— Antivirus/utilities, Tier-1: $4.10 ▏▏▏▏▏▏▏▏▏▏▏
— iGaming, Tier-1: $2.80 ▏▏▏▏▏▏▏
— Dating, Tier-1: $1.50 ▏▏▏▏
— VPN, Tier-1: $0.85 ▏▏
— Mainstream content, Tier-1: $0.37 ▏
Vertical, not geo, is the dominant driver of pop CPM within Tier-1; the within-tier vertical spread exceeds the Tier-1-to-Tier-3 geo spread for most offers. n=measured over ~640M impressions.
Read: optimize vertical fit before chasing geo; the lever is larger.
Network Vitals
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<b>Pop CPM spread across verticals is 11x at the same geo tier</b>
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