Myth: "Nutra is mobile-only, ignore desktop"
Everyone defaults all spend to mobile and writes off desktop as dead weight. Trench note: desktop quietly carried my best skin offer's AOV.
Mobile gets the volume and the impulse buys. But desktop buyers on health offers convert deeper: bigger bundles, longer reading time on the advertorial, higher trust.
— Desktop traffic is cheaper on many native sources because everyone abandoned it.
— Older skin/weight-loss buyers often research on desktop before pulling the card.
Don't merge them and read a blended number. Break out device. The "mobile-only" gospel has people leaving cheap, high-AOV desktop conversions on the table because they never looked. Segment by device before you write desktop off.
Go test it.
Nutra Trench
@NutraTrench
Myth: "Nutra is mobile-only, ignore desktop"
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